Why Do Mobile Apps Fail?

By: August 7, 2014 4 mins read

I'm a fountain of wisdom...

Over the past few years, mobile Internet usage has increased dramatically. With the advent of handheld devices, more and more people are turning to specialized mobile applications to help them with their everyday tasks. Whether it’s to help them with their shopping or to give them the best directions, today’s consumer expects complete convenience at the touch of a button. That’s why so many of today’s entrepreneurs are now turning to mobile applications.

And yet, as many experienced entrepreneurs know, developing a successful mobile app is no easy task. Although a great idea and a clear vision are important, they’re not the only factors that you need to consider when designing and developing your app.

With this in mind, the team at Big Dog have decided to take a look at some of the most common mistakes that app developers make when designing their applications. Here are the top mistakes to avoid.

1. Failure to Test Across All Platforms

Just as a web designer must ensure that a website is fully compatible across Chrome, Firefox and other browsers, app developers must ensure that their app works properly across all devices. Have you properly tested your app across iOS and Android, for example? What about Windows and Blackberry? These days, customers expect full compatibility. It’s essential.

2. Weak Overall Strategy

One of the main downfalls of many app developers is a weak overall strategy. Developers need to take into account every aspect of development in order to achieve success. This means, for example, that you need to do extensive testing across the full spectrum of operating systems.

With mobile applications, the end-user experience can differ greatly from one device to another. This is why failing to do the adequate testing can be a serious setback to your application’s success. You need, as a developer, to test your product’s performance in every potential scenario before releasing it to the public. This takes planning, foresight and patience.

By anticipating and solving problems before they arise, you will avoid losing the faith of your customers.

3. Poorly Designed User Interfaces

When planning your design, there is one thing that should be constantly on your mind: how can I make this as intuitive as possible for my user? As an app developer, it’s sometimes easy to lose sight of what’s important. You want to add a variety of features - or create an app that will revolutionise some aspect of daily life - but you forget the fundamentals.

In reality, app users respond best to simple designs. Make sure everything is clear, intuitive and easy to navigate. Again, adequate testing in the design phase is key.

And, in those cases where your application design needs to be a little more complex - out of necessity - make sure to include a clear and easily accessible how-to guide. Otherwise, who’s going to waste their time trying to figure it out?

4. Taking Your Eye Off the Ball

Once you've designed, developed and released your application, you might be tempted to sit back and congratulate yourself on a job well done. Unfortunately, however, your work has only just begun.

Once you've released your application, you need to constantly monitor its progress. Firstly, this means you need to constantly monitor and improve your marketing campaign. You should be utilising Facebook, Twitter and other social media tools to promote your application. You should be paying for advertisements and releasing videos and articles. Continue to market your application is essential to its success.

Alongside your marketing efforts, you should also be constantly improving and updating your product. You need to review and study your customer’s feedback - and improve your application in light of their comments. As your application becomes more successful, more and more people will expect newer features and regular improvements.

Avoid these four common pitfalls and you’ll be well on the way to mobile app stardom.
Go on then! What are you waiting for?