Establishing an identity
Working alongside the CGT Forum and the through the process of discovery workshops to discuss the vision, mission, value and the core positioning of the organisation – a number of style-scape concepts were developed resulting in a brand identity for ATMP.
Client Requirements
Having worked with some of the The Cell and Gene Therapy Forum/ATMP foundering members on NIBRT (National Institute for Bioprocessing Research and Training) Big Dog were asked to work on this exciting project from the ground-up.
Working alongside the CGT Forum and the through the process of discovery workshops to discuss the vision, mission, value and the core positioning of the organisation – a number of style-scape concepts were developed resulting in a brand identity for ATMP.
The next stage was to design and develop a website for ATMP that would act as a one-stop hub where users could learn about the latest activities in advanced therapeutics. Broken into clearly defined sections like training opportunities, funding calls, research papers and latest news the end goal was to help establish Ireland as a leader within cell/gene therapy and advanced therapeutics.
The icing on the cake (so to speak) was a searchable database (and map) of academic institutions, training and research organisations, multinational companies, indigenous companies, consultancies, design and construction firms and government agencies within Ireland who specialised in advanced therapeutics.