GOAL required a solution that offered a more robust CMS platform but also addressed a number of other key areas such as current design trends, audience engagement, user-flow and a simple/efficient donations process. The design needed to be dynamic, clean and visual – a strong UX/UI to help direct a user to the content that is relevant to them in as few clicks as possible.
Increasing support through a simple and stepped donations process. Giving the communications and fundraising teams the ability to build campaign pages ‘on-the-fly’ for upcoming events and initiatives. And, increasing engagement via newsletters and news/stories were all fundamental to the success of the project.
We stared with a focus-analysis-group to review the older online presence. This provided us with a fresh perspective on the challenges a user faced when trying to find our information about ‘or’ donate to GOAL. Then by facilitating a ‘discovery workshop’ we were able to discuss our analysis/research, explore the goals of the new website, design likes and dislikes, user-base, high-level messaging, site-architecture and the next steps.
The end result was a highly interactive and functional WordPress CMS (content management system) website – built using a custom theme developed especially for GOAL.