As Ireland’s largest farming representative organisation the Irish Farmers Association required an online presence that could amplify the work they do on behalf of their members. IFA.ie is a hub for members news, articles, market reports, legislation updates and their lobbying/campaign work within Ireland and the wider EU market.
The Irish Farmers Association generate large amounts of content on a daily/weekly basis, therefore we took inspiration from other large online media outlets on how to best manage and present content especially given the wide range of sectors and sub-sectors that the IFA represent.
The website relies heavily on the WordPress core functionality of ‘posts’ and advanced categorisation to ensure content is delivered into the correct sector/sub-sector or media type.
Some other key features include a walker-mega-menu to handle the various sectors and departments and a online members portal to showcase benefits and manage subscriptions.