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Big Dog Digital’s Year in Review – 2016

By: Fran Murray January 20, 2017 8 mins read

Fran is Big Dog's big dog. He runs a tight ship but don't worry, a quick scratch behind the ear and he'll roll right over!

A collection of some of the website design projects launched in 2016.  Our clients range from corporate, to SME, eCommerce to hospitality, financial and everything in between.

212 Yachts



212° Yachts are a luxury yacht rental and sales company based in Cannes, France. They Offer luxury yacht charters and sales across the Mediterranean, the French Riviera and beyond.


212° Yachts first approached the Big Dog Digital Team with requirement of redeveloping their existing website. The website is a vital component of their success, so it was essential that the finished product was aligned with their brand message and image. Not only was a complete overhaul needed in terms of design and aesthetics, the focus had to centralise around usability and engagement.

The two core objectives for the new site were to;

  • Enable users to consume content easily in all areas including brand, products and blogs, ultimately leading to an increase in conversions.
  • Improve user experience throughout the site by refining the navigation and ensuring a logical structure with multi-device functionality.

Since completion of the project, has seen a great improvement in a number of key areas:

  • Site traffic has increased by 18%
  • User engagement is now up by 48%
  • The top 4 pages are now in line with their business goals
  • Homepage bounce rate is down by 40% compared to the old site

The Big Dog team are proud to see such great results in such a short time frame. We look forward to taking our annual yacht trip around the French Riviera this summer!





Acacia is a privately owned supplier of Independent Facilities Management & Facilities Consultancy, operating across Ireland, the UK and the Middle East.


Big Dog Digital were successful in tendering for the redevelopment of Acacia's new website. The previous website had become a little dated, it also lacked flexibility and growth due to it’s complicated bespoke build and was not optimised for their mobile traffic.

Our team provided a digital asset which was customer focused, content manageable, mobile friendly and built with a strong SEO strategy.

We look forward to working with the great team in Acacia again this year.

Blackstone Motors




Blackstone Motors is a multi-award winning Renault and Dacia Regional Dealer for the North East of Ireland.  Based in Louth and Cavan, Blackstone pride themselves on their personal approach to sales and customer service.


The central focus of the project was based on a total redesign and rebuild of their website. Their previous website was developed using a third party template, offering very little custom capabilities in terms of design and functionality.

The objectives were based on three key areas. First of all, Blackstone Motors wanted to tell their story and demonstrate how they are the leading dealership for both product and service. Secondly, to ensure an increase in not only traffic to their site, but conversions and customer contact. Finally, to refine their user experience from the navigation, information architecture, product display to content and brand.

Upon completion of the project, Blackstone Motors have seen great success with the end result being:

  • Vast improvement on the customer journey from the landing page, through to services and the product search
  • Dramatically improved mobile experience for customers, which makes up 48% of their overall traffic
  • Reduced overall bounce rate and increased time spent on web pages, increasing enquiries and sales
  • Blackstone Motors now have full control of their content management system, enabling content editing in-house

Blindeye Barbers




Blindeye Barbershop is progressive new barbershop situated in Georges Street Arcade, in the heart of Dublin 2.


As a new barbershop, it was important for Blindeye’s customer focused core values and brand ethos to be reflected in their site. Big Dog’s objectives for this project were not only to create a site that showcased Blindeye’s work, but to create a forward-thinking, user-friendly responsive design. The team were also were able to create online booking functionality, ensuring all aspects of project were delivered upon.

College of Computing Technology



College of Computing Technology (CCT) are one of Ireland’s leading specialist Colleges in the areas of Computing and Business Studies. They offer students a range of part-time, full-time, corporate and semester-abroad courses.


CCT requested that we improve their existing site in terms of user experience and design. This new direction would ensure a clearer overview of what CCT offer students and position them in-line and ahead of competitors.

The existing structure and information architecture functioned well and where Big Dog added real improvements, was with layout and design.  The primary goal for users was ease of access to course content, life at CCT and facilities offered etc.   These primary users goals were balanced with clean, visually rich content and mobile friendly design.

Chelsea Drugstore



The Chelsea Drugstore is one of Dublin’s newest cocktail bars. This bohemian themed establishment is located on Georges Street, Dublin 2.


Situated in a building that is shrouded in history, it was important to the management team to not only tell their story, but to tell the building’s colourful past. The boutique bar offers unique cocktail and food menus to its customers, along with masterclasses in mixology. The objective for Big Dog was to create a platform that showcased the various elements of the bar that made it so unique, from the historical and contemporary blended design, to its unique and vibrant food and drinks menu.

Big Dog look forward to sampling a few of these cocktails, that’s for sure!




As part of the FTI Treasury Group, TMS provide Treasury Management Systems and their headquarters is situated in Dublin city. These integrated solutions encompass all treasury transactions, business cash flows, bank accounts and liquidity.


"We chose Big Dog because they offered a flexible and collaborative approach to our website project. They were easy to communicate and work with and took the time to understand our business needs. We are happy with the end result and would work with them again!"




Based in South Dublin, Heidl specialises in the development of innovative products, focusing on Medical Device and Healthcare Industries. Heidl offers Design and Engineering Consultancy and other related services from brand development, product design, prototyping to engineering and manufacturing.


Heidl’s core objectives were to update and improve their online presence, reposition their brand and ultimately lead to an increase in user engagement. It was important to Heidl to outline to potential clients their entire product development process.

With the number of objectives that needed to be achieved in order to ensure a successful end product, it was paramount for Big Dog to work closely with the Heidl team to develop a clear project roadmap. This collaborative approach resulted in a website that not only reflected Heidl’s brand, mission and goals but a product that demonstrated responsive design based on flow and user experience.

Heneghan PR



Heneghan HR is one of Ireland's leading independent public relations and communications companies. Established in 1990, Heneghan are a leading strategic corporate communications company, which represents some of the leading names in Irish and international business, across a wide range of sectors.


"As a leading corporate communications firm, it is essential that our services and approach are accurately reflected through the website. The Big Dog Digital team were very flexible and provided excellent advice in terms of website management and how to successfully increase our SEO."




IdleWild Bar is situated in the heart of Dublin’s bustling Fade Street. They offer their customers a wide variety drinks to suit all palates. Serving everything from Irish craft beers to ales, ciders and whiskeys, as well as gins and cocktails, all in a surrounding decor that has taken its inspiration from the American era of the 30’s and 40’s.


Big Dog had the task of designing and building the new site from scratch. Focusing on the important elements that drove the design, we told the story of the building’s colourful history and what inspired this unique bar. It was also important for the management team to showcase the venue and it’s unique decor, as well as its food and drinks menus.

The Big Dog Team look forward to trying out some of the Irish crafts on offer in the year to come!

Medicare Rentals


About - website

Medicare Health & Living supply maternity and respiratory supplies and equipment for use in hospitals and homes. Medicare provide equipment for rent from their offices in Wicklow and through Rental Agents throughout the Republic of Ireland.


The main goal of this project was to simplify the ordering process for rental equipment. To do this, the Big Dog team built a site that meets the requirements of three user groups - customers, rental agents and the Medicare staff. We designed and built a website where customers can rent equipment to be delivered by medicare or collected from a rental agent. Rental agents can manage their orders through their own account section.  The website is integrated with Medicare’s internal business software to manage customer relationships, secure recurring billing for rentals, and track inventory thereby automating much of Medicare’s administrative work.

Nathan Trust



Established in 1999, Nathan Trust are one of Ireland's leading company's for Law and Corporate Governance. They provide comprehensive cost effective advice and solutions on all aspects of Company Law, Company Secretarial Practice and Corporate Governance.


Nathan Trust requested that the Big Dog team to carryout a complete revamp on their existing site. The core objectives which drove the project are as follows:

  1. Focused landing page for international clients
  2. Funnel these users into simple steps
  3. Conversion optimised (live chat / contact)
  4. Video segments for each process stage
  5. SEO best practice needs to influence all design decisions

With the site completed and all the necessary objectives met, Nathan Trust noticed a substantial increase in content engagement from their users. This ultimately led to an increase in users engaging with the call to actions including live chat and contact forms.

Ryanair Careers




Ryanair is Europe’s favourite airline, operating more than 1,800 flights daily to over 200 destinations. With a fleet of over 300 Boeing 737 aircraft and a team of over 10,000 highly skilled aviation professionals, they are Europe’s No.1 airline.


As part of Ryanair’s “Always Getting Better” program, the CEO requested the current Careers section of the Ryanair Corporate website to be completely revamped and modernised. The key objectives were to give the user a rich experience in an easy-to-navigate and easy- to-search portal. It was vital that the new site would sit seamlessly within the brand guidelines and be consistent with the main corporate site.

  • Fully responsive (Desktop, Mobile and Tablet)
  • Dynamic platform for each core business area, such as Operations, Labs, Cabin Crew, Engineering, Head Office.
  • Full CMS control for entire content
  • Integrated with existing HR system
  • Filtered search and intuitive results for all vacancies

The end product fulfilled all of the necessary objectives required in addition to an increase in sessions, page views, greatly reduced bounce rate and increased dwell time.

Ryanair Investors



In addition to the design and development of their careers site, Ryanair asked the Big Dog team to also dig their teeth into the Investor Relations website. As before, it was essential for the overall design of the site to be consistent throughout and sit within the brand’s guidelines. There were a number of key technical objectives that sat at the core of the project these included:

  • Replacing Home-page slider
  • Update Icons and Service Boxes
  • Update Shareholders Landing
  • Homepage parallax slider
  • Update header and footer
  • Add SSL and Additional Security
  • Update Plugins
  • Align Styles and Branding

The finished product addressed all of the necessary technical components and greatly improved user experience and navigation throughout the site.