Digital Marketing 101: Improve Your Social Media Posts

  • Jul 2014
  • Read Time: 6 Mins


One of the most effective strategies for digital marketers these days is the social media campaign. Writing regular, interesting posts for your various social media accounts is a sure-fire way to improve your SEO and improve your website’s traffic. And yet, although many digital marketers and online business owners are aware of this, there’s still considerable confusion as to what constitutes an effective post. How – you might be wondering – can I improve my social media posts so that they reach the maximum number of people? Big Dog explains.

Blog Posts

  • Engaging title

The first essential element for any successful blog posts is an engaging title. Your title should be relevant and informative, but also enticing enough that it draws your reader’s attention.

  • First paragraph

The first paragraph is very important. In general, people tend to scan the first paragraph when deciding whether to read a post and so it’s essential that your first paragraph holds their attention. The first paragraph should give the reader a sense of what to expect and indicate the topic and style of the article.

  • Write in an interesting, conversational style

This cannot be overstated. Long, dull and overly complicated writing is a serious deterrent for most online readers. Short, clear and lively language is a great way to hold your reader’s interest.

  • Add an image

Images help make your post look more attractive. When choosing an image, choose one that is interesting and eye-catching – but also relevant to your topic.

  • Links

A great way to improve your post’s effectiveness is to include links to past blog posts or to other relevant material. Have you written a post on a similar topic in the past? Provide a link.


  • Write in an interesting, conversational style

The same rule applies to Facebook posts as it does to your blog posts. Clear, conversational language is always more effective. With Facebook, however, this rule may be even more important. Capturing people’s attention as they scroll through an ever-changing list of posts takes extra skill. Which leads me on to my next point…

  • Use strategies to entice people in

While writing in a conversational tone is the first step towards attracting readers, you will also want to devise ways to engage people and get them involved. Why not ask a question, for example, and encourage people to respond? Or use humour to compel people to engage with your content? It’s up to you to be inventive and to stand out from the crowd.

  • Use an image

Once again, images are important. Statistics indicate that Facebook posts with images consistently outperform those without. So come – don’t be lazy. Find the image that will make your post shine.

  • Mobile friendly

When deciding on an image for Facebook, it’s important to choose an image that will appear correctly on your reader’s mobile. 800 x 600 is a good rule of thumb.

  • Pick the right time

Choose the most effective time to publish your post. What time of day and day of the week will your post be most effective? Use your common sense on this one and you’ll be surprised at the results.


  • Use the limitations to your advantage

Twitter, by its very nature, encourages you to be smart. You only have a few words to communicate your message – so you need to make every word count. Use questions, quotes, facts and statistics to encourage re-tweets. Be informative, be witty, be controversial.

  • Use correct grammar

Twitter’s 140 word limit is no excuse for poor grammar and punctuation. In order to convey authority and credibility, you need to demonstrate your command of the English language. When’s the last time you re-tweeted a jumbled mess of run-on sentences and bad syntax?

  • Use mentions

A surefire way to get attention is to mention influential and popular people in your tweets. If your tweet might interest another tweeter with a considerable following, why not mention them and encourage them to respond? Use discretion with this one however. Nobody likes a pest.

  • Add an image

Once again, don’t forget to include an image. It’s more important than you think.

So go on – get posting!

Nathan Fagan

As our in-house media production professional, Nathan’s primary responsibility is to produce and create high-quality video content for our clients. Alongside his role at Big Dog, Nathan is an award-winning documentary filmmaker and editor. His 2015 short documentary, 'Fallen Bird', won the Audience Award for Best Short Documentary at the IFI Documentary festival and screened at numerous Irish and international festivals. He has just completed his latest documentary, 'Hum'.

Dublin, Ireland