Digital Marketing Tools: Mailchimp

By: December 2, 2014 3 mins read

I'm a fountain of wisdom...

Despite the enormous trend towards social media in recent years, email still remains one of the most essential marketing tools available to businesses, particularly when it comes to driving sales.

One of the main reasons for its effectiveness is that signing up for an email list requires the person’s permission. This means they’re interested in what your company is doing and want to hear the news and get updates. Considering most of us are almost constantly checking our emails these days, it makes sense to get your company’s message into as much (interested) mailboxes as possible.

However, it's important that email marketing is used effectively – that your subscribers are kept engaged, and not annoyed. After all, the difference between an active customer and an unsubscribed user is a quick click of the ‘spam’ button.

This is where email marketing services come in, and out of all the web-based marketing services out there, MailChimp is probably the most popular. There are a few very good reasons for this, apart from its recent and quite topical advertising campaign.

First off, MailChimp's interface and design are very slick and very user-friendly. It's drag and drop editor lets you build a professional-looking newsletter in minutes, complete with multiple columns, images and text. Each newsletter you create is automatically optimised for mobile, while the smartphone app itself also mirrors the desktop version in its versatility, making it very easy to plan and monitor your email campaigns on the go.

Secondly, MailChimp offers some very useful features on top of its design capabilities. You can schedule your mailouts to send at certain times (so you can avoid mailing at 'peak-times'); install a tasteful sign-up form on your website; and also keep track of who's actually reading your emails and how often they do so, along with other interesting analytical tools.

Finally, it doesn't hurt that the service has a pretty fair pricing policy. If you've less than 2,000 subscribers then you can send up to 12,000 emails a month for free. If you need any more than that, they offer monthly pricing plans or a pay as you go option, whatever suits your business's needs.

So when it comes to marketing your business, it's worth examining your email practice before letting social media completely dominate your marketing output. Invest in email and use it effectively.

Read more about MailChimp here: