The Importance of SEO for Your Website

By: October 23, 2015 5 mins read

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Search engine optimisation' - also known as SEO - is one of the most effective ways to improve sales and visitor numbers on your website. And yet, despite its undeniable importance, it's one of the most misunderstood aspects of digital marketing. Not only do many people assume that they can run a successful website without implementing an SEO strategy, but those who do understand its importance, tend to overlook its complexity. In this week's article, we're going to look at some of the most compelling reasons why SEO is essential for any website, business or not. Take a look.

SEO increases traffic to your website

Let's face it. A website is never going to be successful without traffic. There is literally nothing more important to the survival or your site—and your business—than a steady stream of incoming visitors. SEO works in a word-of-mouth sort of way, ensuring that anyone searching for your field, topic, or area of expertise will find out about your website before anyone else’s. For example, if you own a bakery and have a website, and someone in your area is searching for bakers in your city, SEO will ensure that that person finds you instead of your competition.

SEO gets your name out there

The more you work on your SEO, the more frequently your web site’s name is going to come up in searches. This relates back to the first point - providing more traffic to your site - but it also means that you will have a more credible name. Visitors to your site will see you ranking higher and higher in Google search results, and in turn, they will know you are a quality web site worth visiting. By implementing an effective SEO strategy - and constantly working towards maintaining your rankings - your customer base will gradually increase. And, of course, if you are running a business or trying to sell something from your site, this will increase your profit.

SEO allows you to understand your visitors

Again, with better SEO comes more traffic to your site. Not only that, however,  but an important aspect of SEO is about providing you with information about the types of people who want to take a look at what your site has to offer. You can use Google Analytics to examine the demographic data of the people who visit your site. For example, you can find out the language most of your visitors speak, where they are from in the world, when they visit your site the most often, what terms they are searching for that lead them to your site, and more. Good SEO can help you stay informed and make sure that your business or website is moving in the right direction and catering to the right kinds of visitors or customers.

SEO is an affordable method of marketing

If you try to market your website or business through social media, you're sure to incur some major fees, from your marketing expert as well as from the social media sites themselves. Paying for leads is another option for marketing your site, but again, it is a pricey alternative. Because many elements of digital marketing require constant attention and ongoing activity, those hours tend to rack up. With a good SEO strategy, however, you generally won't need to devote as much time on a weekly basis.

For this reason, a decent SEO strategy is usually the best option for those running a small business or just starting out with their website. You can begin by focusing your attention on search engine optimisation and let your advertising strategy build up from there, as your website and client base grows. You’ll be reaping the benefits of SEO marketing without expending much time or money.

SEO will help you keep up with your competition

These days, most people are savvy to the importance of SEO. Chances are, if you do a quick search of your main competitors, you'll notice they've already got a decent SEO strategy in place. In order to keep up with your competitors, you'll need to follow suit. With proper SEO, you’ll be keeping up with your competition, and then passing them by in no time at all.