Certas Energy Retail

Fuelling Your Journeys

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Introduction

Certas Energy Retail Europe is a subsidiary of DCC plc. Founded in 2015, they oversee a network of over 750 petrol stations (with brands such as Shell and Esso) across Europe.

They have a relentless focus on customers, combined with their strong health and safety ethos and a passionate, experienced and committed team, enables them to provide high-quality services at competitive prices.

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Project Brief:

Certas Energy Retail required a new website presence that would speak to multiple user types (Customers, Career Applicants and Suppliers).

The first goal was to create a website that captured Certas Energy Retails presence across Europe for manned and unmanned petrol stations. With a fast-growing network of branded petrol stations, a key requirement was to have an intuitive and interactive map of all of their station locations, brands and services across Europe.

Two other key audience members where high-potential career candidates and partners/suppliers. A website with multiple focus and messages required Big Dog to produce a modern (yet professional), clean and functioning website with a clear user-flow and UX/UI.

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Outcome

The outcome was a bright and vibrant website utilising the brand colours of Certas Energy Retail Europe/DCC plc with a clear user-flow and ample CTA’s for the various client avatars or user-groups.

A showcase interactive map with advanced search and filtering careers listing section with apply online and case-studies to demonstrate what Certas Energy Retail look for in a partner or supplier ensured we met the brief in full.

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