Tracknstop

Specialising in robust vehicle security solutions.

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Introduction

Founded in Ireland in 2014 TracknStop™ specialises in robust vehicle security solutions. Realising an opportunity within the fleet tracking and more importantly, the security market TracknStop set about developing a platform that would offer an unparalleled security system. Utilising both sophisticated GPS technology and highly specialized software the TracknStop solution enables vehicle and fleet managers to TRACK, DISABLE and even STOP a moving vehicle.

Over the past 4-years Big Dog Digital has been an integral part of the TracknStop team. From being involved in the original TracknStop (TNS 1.0) software build we were also charged with the task of devising and managing TracknStop branding, marketing and digital strategy.

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Project

In 2013, Big Dog Digital was asked to design and build an easy-to-use and intuitive application that would be possible to use across all platforms, from Smartphone to Tablet to home computer. Not only that, however, but this application would have to integrate with the TracknStop hardware within a vehicle. By implementing advanced GPS technology and custom-built software, Big Dog met that challenge by building a solution enables vehicle and fleet managers to TRACK, DISABLE and even STOP a moving vehicle.

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In November 2014, we took part in the internationally recognized ‘Pitch’ competition at the Web Summit, in the RDS, Dublin.

Over three intense days, our very own Francis Murray battled it out with hundreds of other startups in front of the world’s leading investors. Pitching on behalf of TracknStop, one of Ireland’s most exciting and innovative tech startups, Francis explained both the benefits and advantages of this exciting new technology to a panel of distinguished judges. Despite some seriously impressive competition, TracknStop was finally chosen out of 200 other start-ups to compete in the final round. We’re delighted to announce that TracknStop walked away as runner-up – an achievement we’re all extremely proud of.

Check out Francis Murray, Director of Sales at Big Dog Digital, pitching on behalf of our clients – TracknStop.

Not only did TracknStop make it to the final round of ‘Pitch’, however, but TNS also won the secret ‘AIB Hatch’ prize of €10,000. This prize, which is presented by a specially chosen group of Irish secondary school students, is awarded to the start-up deemed most innovative and exciting by the young judges.

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Outcome

Since our original involvement in Tracknstop we have been proud to continue working with the TNS team. In 2018 our very own Tristan Fagan-Guimond joined Tracknstop as CTO and has been involved in a complete rebuild of the TNS software.

We have continued to work with Tracknstop redeveloping the brand and website as well as lending marketing support (both traditional and digital).

We also recently scripted and produced a number of short animation explainer videos to help demonstrate the amazing features TracknStop has to offer.

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